When I was out pitching Reaction Commerce to attract potential Venture Capital financing earlier this year, I got this rejection, and it still irks me: “We see an opportunity to capture those merchants (on legacy platforms) who grow too big…
reaction commerce
A collection of 13 posts
Open Source and Business
When I told friends I was starting a company that was building an open source commerce platform, they asked me how I would make money giving away software for free. Then, when we were fundraising, a Venture Capitalist said, “In…
This is Interesting (Year Two Startup Thoughts)
It’s now been two years since I co-founded Reaction Commerce and, it’s true, time flies. For those following along, the first year as a startup was hard (but rewarding). It was awkward finding our voice, and challenging to…
Part 2: Reaction Commerce: A Powerful Leap Forward for Ecommerce
As we discussed in Part 1 of my series on ecommerce, there’s a major disruption on its way. Businesses and developers are seeking new platform innovations; the technology base is shifting toward cross-platform, cloud-based infrastructure that existing ecommerce platforms…
Part 1: Ecommerce is Heading Toward a Major Upheaval (and Reaction Commerce is Ready to Fill the Void)
According to eMarketer’s forecast, global ecommerce sales will increase by over 20% this year to reach $1.5T. In today’s retail market, there’s a massive shift toward ecommerce. And it means that retailers have an opportunity to…