Sara Hicks

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reaction commerce

A collection of 12 posts

November 12, 2016

Open Source and Business

When I told friends I was starting a company that was building an open source commerce platform, they asked me how I would make money giving away software for free. Then, when we were fundraising, a Venture Capitalist said, “In…

ecommerce platforms open source reaction commerce

October 25, 2015

This is Interesting (Year Two Startup Thoughts)

It’s now been two years since I co-founded Reaction Commerce and, it’s true, time flies. For those following along, the first year as a startup was hard (but rewarding). It was awkward finding our voice, and challenging to…

ceo reaction commerce platforms diversity founders

November 22, 2014

Part 2: Reaction Commerce: A Powerful Leap Forward for Ecommerce

As we discussed in Part 1 of my series on ecommerce, there’s a major disruption on its way. Businesses and developers are seeking new platform innovations; the technology base is shifting toward cross-platform, cloud-based infrastructure that existing ecommerce platforms…

ecommerce reaction commerce open source

November 11, 2014

Part 1: Ecommerce is Heading Toward a Major Upheaval (and Reaction Commerce is Ready to Fill the Void)

According to eMarketer’s forecast, global ecommerce sales will increase by over 20% this year to reach $1.5T. In today’s retail market, there’s a massive shift toward ecommerce. And it means that retailers have an opportunity to…

ecommerce reaction commerce platforms open source

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