Hi, I'm Sara.

I’m Sara Hicks, a founder, product leader, executive coach, and author. Over more than 20 years in technology, I’ve built products, teams, and companies from zero to one and beyond—from founding and leading venture-backed Reaction Commerce through its acquisition by Mailchimp to later serving as Mailchimp’s Chief Product Officer.

Today I’m building HappyHQ, writing and podcasting about intentional leadership, and coaching startup founders and technology leaders navigating growth, change, and the complicated work of leading. I enjoy art, cycling, cooking, and yoga.

A few things about me:

  • I’m a fourth-generation Californian.
  • I once worked in a salmon-canning factory in Alaska. It taught me I can do anything. I’m also a vegetarian.
  • I started my tech career at GeoCities.
  • I’ve been blogging since before it was called blogging, and I still believe in the open web.
  • I’ve built global products and teams, and led a startup from founding through acquisition.
  • I co-authored a book—part memoir, part guide to building companies and teams humanely.
  • I root for the underdog.
  • I believe in dreams and mysticism.

Read more about my work and background, or explore executive coaching.

I send my newsletter about once a month or whenever I have something worth sharing. It’s often filled with recommendations, stories, photography, and things I’m thinking about.

Sara Hicks
Cover of The Intentional Organization: A Leadership and Management Guide

Our Book

The Intentional Organization

A Leadership and Management Guide

A practical guide to building human-centered organizations, covering meetings, strategy, feedback, delegation, and trust, with real stories and reflection questions along the way. Co-written with Mathias Meyer.

“A practical, down-to-earth handbook grounded in real-world experience — a powerful guide for breaking out of firefighter mode.”

Gina Trapani, former CEO and startup founder

“Distills years of experience into a thoughtful, deeply human framework for leadership.”

Camille Fournier, author of The Manager's Path
More about the book →

Our Podcast

The Intentional Organization Podcast

Season 1 is complete

Join Mathias and me for conversations about the everyday work of leading teams—from difficult conversations and feedback to meetings, values, and accountability. Choose a topic that’s on your mind.

Start here: Navigating Difficult Conversations

A conversation about one of leadership’s most familiar challenges.

Explore Season 1

  1. 1. Navigating Difficult Conversations

    Why difficult conversations feel so stressful and how to approach them with intention.

  2. 3. Feedback

    Make feedback a regular, specific conversation instead of saving it for an annual review.

  3. 4. Meetings

    Why meetings go wrong and practical ways to make them more purposeful and effective.

Explore all 12 episodes →

What I Write About