Hello, I’m Sara. I’m passionate about technology, design, product development, startups, distributed teams, commerce systems, and open source. I also enjoy laughter, good times, and the company of friends.

I'm currently the VP of Product, Commerce at Mailchimp, responsible for leading and shaping the commerce strategy to help small businesses start and grow. Most recently, I was the Co-founder & CEO of Reaction Commerce, the open commerce engine for retailers and brands, which I successfully led from founding to acquisition by Mailchimp in April 2020. I'm also a startup advisor, executive leadership coach, and former product and design leader at Etsy, Media Temple, Yahoo!, GeoCities, among other global technology companies.

I coach and advise a handful of people and businesses who want more effective and higher-impact organizations.

Any of those topics interest you? Get in touch.

(Here's a longer bio.)