About

Hello, I’m Sara. I’m passionate about leadership, coaching, technology, design, product development, startups, and distributed teams. I also enjoy laughter, good times, cooking, and the company of friends.

I'm a founding partner and leadership coach at The Intentional Organization, an executive leadership coaching firm focused on helping leaders to move with intention. I'm also a co-author of the bestselling book, The Intentional Organization, about building and running purposeful companies based on inclusion, clarity, and learning.

I am the Co-founder & former CEO of Reaction Commerce, the open commerce engine for retailers and brands, which I successfully led from founding to acquisition by Mailchimp in April 2020. I became the the Chief Product Officer and Product Advisor at Mailchimp through February 2024, where I was responsible for leading and shaping the product strategy to help small businesses start and grow. I'm also a startup advisor, mentor, and former product and design leader at Etsy, Media Temple, Yahoo!, GeoCities, among other global technology companies.

I coach and advise a handful of people and businesses who want more effective and higher-impact organizations.

Any of those topics interest you? Get in touch.

(Here's a longer bio.)