Hi. Some call me a fourth-generation Californian with a mind for ideas and an eye for design.

Others call me Co-founder & CEO of Reaction Commerce, startup advisor, and former product and design leader at Media Temple, Etsy, Yahoo!, GeoCities, among others.

I call myself a tireless technology, design, and product enthusiast, a versatile executive, a lover of startups, music, sports, yoga, and food. Oh, and a maker of things.

You can just call me Sara.

(Here's a longer bio.)