About Sara Hicks

Hello, I’m Sara Hicks. I’m a product leader, founder, executive coach, and author who has spent more than 20 years building technology products, companies, and teams. My work combines operating experience—from founding and selling Reaction Commerce to leading product at Mailchimp—with a human-centered approach to leadership, organizational design, and coaching.

I’m especially interested in how people create clarity, make difficult decisions, build inclusive teams, and lead through growth and change. I also enjoy laughter, good times, cooking, and the company of friends.

I’m the founder & CEO of HappyHQ, the AI workspace for everyday work.

I’m a founding partner and executive coach at The Intentional Organization, an executive coaching firm focused on helping leaders to move with intention. I’m also a co-author of the bestselling book, The Intentional Organization, A Leadership and Management Guide, about building and running purposeful companies based on inclusion, clarity, and learning.

I am the Co-founder & former CEO of Reaction Commerce, the open commerce engine for retailers and brands, which I successfully led from founding to acquisition by Mailchimp in April 2020. I became the Chief Product Officer and Product Advisor at Mailchimp through February 2024, where I was responsible for leading and shaping the product strategy to help small businesses start and grow. I’m also a startup advisor, mentor, and former product and design leader at Etsy, Media Temple, Yahoo!, GeoCities, among other global technology companies.

I also coach a small number of startup founders, CEOs, and product, design, and technology executives. I work especially well with leaders navigating zero-to-one company building, growth, organizational change, executive transitions, acquisitions, and the messy human realities that come with leadership.

If any of these topics interest you, please get in touch.

For press and speaking requests, see media inquiries for further details.

For event organizers, journalists, and podcast hosts, my official biography covers my career and background.