Hello, I’m Sara. I’m passionate about technology, design, product development, startups, distributed teams, commerce systems, and open source. I also enjoy laughter, good times, and the company of friends.

I'm the Co-founder & CEO of Reaction Commerce, the open commerce engine for retailers. I'm also a startup advisor, leadership coach, and former product and design leader at Etsy, Media Temple, Yahoo!, GeoCities, among others.

I coach and advise a handful of people and businesses who want more effective and higher-impact organizations.

Any of those topics interest you? Get in touch.

(Here's a longer bio.)