Hi, I'm Sara. I’m a leadership coach, speaker, and entrepreneur. I help leaders in tech and tech-adjacent fields unlock their strengths, understand their shadows, lead more effectively, and make an impact at work and in life.

Using a blend of storytelling, design and visual thinking, writing, meditation, and a bit of psychology and even Buddhism, I help people map their stories to meet their career and business goals. Together, we will unearth narratives that might be holding you back and shift focus to those truths that can move you forward. We will work together to get clear on where you’re going, why, and how, and we'll get there in a style that fits and feels right to you.

Who I work with.

I work with entrepreneurs, founders, creatives, designers, technologists—especially women, LGBTQ, and underrepresented leaders in tech—who want to make a difference at work, in life, and in the world at large. While most of my clients are director-level and above or run their own business, it doesn't matter if you manage a team or not. I work with leaders and leaders-to-be of all types and stages.

How this works.

Together, we establish goals and metrics for success, then we develop a plan to get you where you want to go, and then we make things happen. I'm an advocate of nonviolent communication, inclusive language, and continuous feedback. I'm not a fan of assessments, values exercises, jargon, and unnecessary rigmarole. I focus on experiential, organic, and experimental progress toward your goals. There is no average person, so there isn't an average process that works for everyone.

We meet twice monthly, usually for 3 or 6 months to start, via Zoom, phone, or in Los Angeles, CA (where I live). In between sessions, you can reach me via email, text, or phone. It's that simple. A lot of our magic might happen in between our sessions, as we will often share ideas and concerns asynchronously in docs and emails.

I keep my prices reasonable. Whether you work at a startup or tech giant, nonprofit or Fortune 1000 company, your company is paying or you are paying your own way, we can still work together. We'll start with a free introductory conversation and go from there.

Who am I?

I am the co-founder and CEO at Reaction Commerce, where I experience all the challenges and struggles that come with being a founder and company leader. In that role, I’ve been leading, managing, coaching and mentoring the team to help each individual navigate challenges and develop personally and professionally.

I’ve been working for technology startups and companies my entire 20+ year career in product, design, and operational roles. Managing and leading people has been one of the most rewarding parts of my career. It's also been the most challenging and lonely part of my job. There is an endless amount of books, podcasts, and blog posts on leadership, but few trusted resources for actual help and support. Having to always be on can be daunting, and needing to have all the answers is tiring.

These issues have been just as true in early-stage, fast-growing startups as they are in larger, more mature companies. On top of it all, being a female founder in tech has often exacerbated the feelings of loneliness and frustration. Having my own coach and a small group of mentors to talk through those feelings and concerns continues to be incredibly valuable for me.

Are you ready?

The best way to see if working together is right for both of us is to set up a time to chat. Find a time below, answer a few questions, and I’ll get back to you within 48-72 hours to confirm our meeting, or I'll ask a few follow up questions. It helps if you can take a few moments to think about what brings you here and what you want to get out of working together. Your answers to the questions will help us frame our initial conversation so that we can get the most out of it.

Please note that I have a full-time job as a CEO of an early-stage tech company, so I have limited availability right now, but I will get back to you regardless to confirm next steps. If you'd rather connect via email at first, please get in touch. I appreciate your patience.