Creativity, Inc.
Business
Companies & Strategy
Leaders & Managers
Founders & Entrepreneurs
Product & Technology Builders
Writers & Creatives
Why I recommend it
This is a useful book about helping creative teams do original work. Catmull makes the everyday work of trust, feedback, and leadership visible.
What stayed with me
I think often about the idea that failure comes with doing something new. What matters is the attempt and what the team learns from it.
Who it’s useful for
Creative and product leaders, founders, and teams working on honest feedback.
A tension or limitation
Pixar’s practices won’t fit every organization. Look at why they helped before trying to copy them.