Nudge

Why I recommend it

This shows how small choices in design affect what people do: a default setting, the order of options, or the way a question is asked.

What it changed in my thinking

There’s no entirely neutral way to present a choice. People designing products and policies need to take that responsibility seriously.

Who it’s useful for

Designers, leaders, and people making policy.

A tension or limitation

Helping someone choose can turn into manipulation. Be clear about who chose the goal and whether people can opt out.