Shoe Dog: A Memoir by the Creator of Nike
Why I recommend it
Knight makes Nike’s early years feel uncertain, even when we already know how the company turns out. There’s plenty of improvisation and near failure.
What stayed with me
Persistence matters, and so do relationships, timing, and luck. Success looks much less inevitable from the beginning.
Who it’s useful for
Founders and readers curious about how companies get built.
A tension or limitation
This is the founder’s story. It can’t fully account for everyone who helped build Nike or bore the costs of its growth.