Cover of The Design of Everyday Things by Donald Norman

The Design of Everyday Things

Donald Norman

#Non-fiction Product & Technology

Why I recommend it

This is foundational because it teaches us to look at the design before blaming the person. Norman makes everyday confusion legible through feedback, constraints, mapping, and affordances.

What it changed in my thinking

It helped cement a principle I carry into product and leadership work: repeated human error is often evidence about the system. Better design makes the intended action easier to understand.

Who it’s useful for

Designers, product managers, engineers, and anyone creating tools, processes, or environments other people must navigate.

A tension or limitation

The principles are durable, but some examples show their age. Applying them to complex digital products still requires research, context, and judgment.