The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Why I recommend it

This helps founders think through early choices about partners, ownership, hiring, and funding. The tradeoffs often last much longer than expected.

What it changed in my thinking

An early decision can quietly limit later options. It’s better to name that tradeoff while we still have a choice.

Who it’s useful for

Founders, early employees, and their advisors.

A tension or limitation

Research can show patterns, but it can’t predict every relationship or company’s path.