The Innovator's Dilemma
Business
Companies & Strategy
Leaders & Managers
Founders & Entrepreneurs
Product & Technology Builders
Why I recommend it
This explains how a well-run company can miss a new market. What makes sense for current customers may make an emerging opportunity look unimportant.
What it changed in my thinking
A new idea may need different measures and time to develop. Judging it only by the existing business can hide its potential.
Who it’s useful for
Leaders responsible for new products and innovation.
A tension or limitation
“Disruption” can become an explanation for everything. It doesn’t excuse ignoring customers or doing the work poorly.