The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Why I recommend it

This explores how established companies can make room for experimentation. That takes funding and leadership support, as well as new methods.

What it changed in my thinking

A company can’t encourage experiments while punishing every uncertain result. The way decisions and resources are managed has to change too.

Who it’s useful for

Leaders trying to support new work inside an established organization.

A tension or limitation

Startup language can hide unchanged habits. Look at who can actually decide and fund the work.