Cover of Creating Great Choices by Roger L Martin, Jennifer Riel

Creating Great Choices

Roger L Martin, Jennifer Riel

Why I recommend it

This helps when neither side of an either-or decision feels right. It asks what matters in each option and whether we can build a better one.

What it changed in my thinking

Staying with a difficult choice a little longer can reveal assumptions we hadn’t questioned. That can open up possibilities we missed.

Who it’s useful for

Leaders and teams working through a decision where both sides have something valuable to offer.

A tension or limitation

Some conflicts really do require a choice. There isn’t always a creative way to have both.