Don't Make Me Think
Why I recommend it
Krug makes usability feel like common sense and respect for someone’s time. People shouldn’t have to puzzle out how to use a website.
What it changed in my thinking
When someone gets confused, look at the design. Watching them use it often teaches more than another internal debate.
Who it’s useful for
Designers, product managers, engineers, and people responsible for websites.
A tension or limitation
Some decisions deserve a pause. Making something easy shouldn’t mean hiding its consequences.