Made to Stick

Why I recommend it

The Heath brothers look at why some ideas stay with us while others disappear. It’s a useful book for anyone who has explained something carefully and still wondered whether it landed.

What it changed in my thinking

Knowing a subject well can make it harder to explain. A concrete example gives people something to hold on to when an abstract explanation doesn’t.

Who it’s useful for

Writers, product builders, and leaders communicating an idea or a change.

A tension or limitation

A memorable idea can still be wrong. Making a message simpler takes care, especially when the details matter.