Predictably Irrational
Non-fiction
Thinking & Decisions
Leaders & Managers
Product & Technology Builders
Curious Minds & World Explorers
Why I recommend it
This is an approachable introduction to how context affects our decisions. The examples make it easier to notice our own assumptions.
What it changed in my thinking
Comparisons, expectations, and the first number we see can influence a choice before we realize it.
Who it’s useful for
Readers starting to explore behavioral economics.
A tension or limitation
A memorable experiment isn’t a universal rule. Some findings in the field have proved harder to repeat than expected.